"The medium is the message" is a phrase coined by Marshall McLuhan meaning that the form of a medium embeds itself in the message, creating a symbiotic relationship by which the medium influences how the message is perceived-Wikipedia. Now Terence gives us "The message is the medium".
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Terence McKenna speaks on Robert Anton Wilson's term "Chapel Perilous" defined by Wikipedia as: "A psychological state in...
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Terence McKenna on "The Media is the Message", from Riding the Range with Marshall McLuhan.
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