Novelty theory attempts to calculate the ebb and flow of novelty in the universe as an inherent quality of time. It is an idea conceived of and discussed at length by Terence McKenna from the early 1970s until his death in the year 2000. Novelty theory involves ontology, morphogenesis, and eschatology. Novelty, in this context, can be thought of as newness, density of complexification, and dynamic change as opposed to static habituation. According to McKenna, when "novelty" is graphed over time, a fractal waveform known as timewave zero or simply the timewave results. The graph shows at what times, but never at what locations, novelty is increasing or decreasing.
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